Asia Pacific Mattress Market Competitive Landscape 2023

Overview

Executive Summary
The Asia Pacific mattress market has been experiencing substantial growth due to the region's large population and economic development. Factors such as urbanization, a growing middle class, and increased spending on premium mattresses contributed to market expansion.

Established international brands like Sealy, Serta Simmons Bedding, and Tempur Sealy International, as well as local players like King Koil, Duroflex, Kurlon, and Sleepwell, are competing for market share.

Sealy is a prominent global mattress brand known for its innovation and quality. It has a significant presence in the Asia Pacific region and offers a wide range of mattresses catering to various consumer preferences. Serta Simmons Bedding operates in the Asia Pacific region with a focus on delivering high-quality mattresses and bedding products.

Kurl-On has over 35% market share in the organized mattress segment in India.  These companies focus on product innovation, expanding distribution networks, and strategic partnerships to strengthen their market presence.

Strategic Market Moves: In July 2023, Sheela Foam secured a controlling interest of 94.66% in Kurlon by finalizing the acquisition of Kurlon Enterprises for INR 2,150 crore. This acquisition, the largest in Sheela Foam’s history, is expected to be fully completed by November 30, 2023, making the attainment of the aforementioned stake in Kurlon.

On July 28, 2023, Serta Simmons introduced a brand new Beautyrest Black collection along with a campaign highlighting the Perfect Sleeper brand collection.

Product Innovation Highlights: There was an emerging trend toward environmentally friendly and sustainable mattresses. Manufacturers were increasingly focusing on using eco-friendly materials and production processes to meet the growing demand for sustainable products among environmentally conscious consumers.

• On January 20, 2022, Serta Simmons launched an all-night cooling technology mattress for its audience.
• Sleepwell introduced 3 Zone Comfort Profiling, a technology designed to provide gentle comfort and alleviate pressure points by comforting to body’s contours. It also introduced Cool Gel S technology, which contains gel particles infused with foam to encourage heat dispersion, providing a cool and comfortable sensation.

Shift to Online Purchasing: The mattress market in the Asia Pacific saw a significant shift toward online purchasing. E-commerce platforms were gaining traction due to their convenience, wider product selection, and often competitive pricing. However, traditional retail channels like specialty stores and department stores remained important for consumers to test mattresses before purchase.

Scope Of Study
Makreo Research has released a competitive study on title “ Asia Pacific Mattress Market Competitive Landscape." report provides comprehensive coverage of key companies operating within the Mattress Market, with a particular focus on Kurlon Enterprise Limited, Serta Simmons Bedding Limited Liability Company, Sleemon Xilinmen Furniture Co. Limited & Sheela Foam Private Limited.

The report examines various aspects related to these companies and the industry as a whole, including: M&A, Funding, Company profiles. In sum, the report provides a well-rounded and informative analysis of the competitive landscape within the Mattress market, covering established companies, their financial activities. This information equips stakeholders and industry professionals with a comprehensive understanding of the evolving dynamics within this rapidly growing and changing sector.

Key Questions Answered

1. Who are the key players in the Asia-Pacific mattress industry?
2. What is the market capitalization of the major players in the Asia-Pacific mattress market in terms of revenue?
3. What is the investment scenario among the major players?
4. What are the key business highlights for the players?
5. What are the major mergers and acquisitions that have happened in the past in the Asia-Pacific mattress industry?
6. What is the scenario of funding raised by different players?