Executive Summary
The Bottled Water Market has witnessed remarkable growth, experiencing a staggering 73% increase over the past decade. Globally, more than 1 million bottles are sold every minute, making it a pivotal contributor to the world's financial landscape in terms of growth rate, market share, and sales generation. The surge in demand for bottled water can be attributed to heightened awareness of waterborne diseases, including malaria, typhoid, diarrhea, and food poisoning. This growing concern has significantly propelled the market forward. Furthermore, the rise in urban population, an upswing in disposable income, improved standards of living, and the adoption of eco-friendly materials for bottles have played crucial roles in fostering the expansion of the Bottled Water Market. The market's resilience and adaptability to changing consumer preferences underscore its importance in the contemporary global economy. The Bottled Water Market is indeed thriving, driven by a convergence of factors that continue to shape its trajectory.
The demand for sparkling and flavoring drinking water is registering significant growth over the past few years, especially in developed countries. Sparkling and flavoured water have no calories, and no sweeteners, and are especially popular among younger demographics who are trying to cut back on carbonated and sugary drinks. The Sparkling Bottled Water Market is predominantly led by Europe, capturing over 75% of the global market share.
The average wholesale price per gallon of domestic non-sparkling bottled water in 2021, according to the Beverage Marketing Corporation (BMC), was USD 1.23. Despite requiring only water as a basic ingredient, bottled water saw historically high off-trade unit price rise of 3% in 2022. With the arrival of summer, the cost of water bottles increased.
Surging global bottled water consumption reflects the failure by governments to improve public water supplies which is putting the U.N. sustainable development goal of safe drinking water by 2030 under threat. The bottled water market saw 73% growth from 2010 to 2020, and consumption increased to around 350 billion liters in 2021.
Several new products are launched every year due to the increasing demand of bottled water. Danone-AQUA, Indonesia's largest bottled water company, debuted AQUA LIFE in January 2022, supplying healthy ingredients of water and drinks while protecting environment and the country's resources in PET bottles made of 100% recycled material.
Performance of Global Bottled Water Market Segments:
By Geography: Asia Pacific is the largest bottled water market, with considerable growth in countries like China and India due to increased health awareness and demand for on-the-go hydration. Geographically, China held the greatest market share of the Asia Pacific packaged drinking water industry, accounting for 45% of sales.
By Product: The majority of the market is dominated by Treated Water, Mineral Water and Spring water. When compared to spring or mineral water, treated water has a significant market share. Spring water, on the other hand, is the fastest expanding section of the bottled water industry. This can be attributed to a variety of causes, including rising demand for healthier beverage alternatives, the convenience of bottled water, and a desire for water with a milder flavour.
Future Outlook:
There has been an increase in hygiene awareness, as well as an increase in health consciousness among individuals all across the world. The demand for functional bottled water is increasing. This aspect is also fueling a slew of new product introductions in the global bottled water industry. Consumers appreciate these new items because of their ease, improved flavour, and functional benefits. Furthermore, consumer choice shifts from aerated beverages to bottled water have driven demand for flavoured and functional water.
The total amount of liquid used annually will stay steady, resulting in overall volume growth in accordance with population growth, while bottled water will expand significantly faster. Most other beverage categories, including coffee, fruit beverages, and tea, are expected to develop far more slowly than bottled water, which is poised to set a new per capita consumption high in the coming years.
The Global Bottled Water market is one of the most thriving sectors, with considerable growth expected by the end of the current decade if present trends continue. Increased disposable money, a weak public water distribution system, infrastructure, increasing sports activity, rise in tourism are all factors leading to such rapid expansion.
Scope of the Study:
The report "Bottled Water Market Analysis: Size, Share and Forecast (2018-2028)- Segmentation by Product & Geography" by Makreo Research examines the bottled market in particular. The study analyses market demand and production data for bottled together with a thorough analysis of historical and current industry trends. The study analyses the market by region, including North America, Europe, Asia-Pacific and Middles East. The report contains a good balance of macroeconomic and microeconomic analysis, both qualitative and quantitative. The competition has also been carefully examined in terms of significant M&A transactions that have occurred in the market and recent financial infusions.
The report examines the bottled market in terms of market revenue and further breakdown into market segmentation:
By Geography
By Product Segmentation
Company’s Covered
Key Questions Answered
Table of Content
Report Synopsis
Industry at a Glance
1. Research Methodology
1.1. Objective of the Study
1.2. Research Process
1.3. Data Collection Methods
1.4. Analytical Framework
2. Global Bottled Market : EPTD Analysis
2.1. Global Overview: EPTD Analysis
2.1.1. EPTD Analysis: Global Economic Overview
2.1.2. EPTD Analysis: Global Political Overview
2.1.3. EPTD Analysis: Global Technological Overview
2.1.4. EPTD Analysis : Global Demographic Overview
3. Global Bottled Water Market : Trade Performance
3.1. Global Trade Performance of Water
3.2. Global Trade Performance of Water : Top Importing and Exporting Countries
3.3. United States Trade Performance of Water : Import Facts
3.4. Hong Kong Trade Performance of Water : Import Facts
3.5. France Trade Performance of Water : Export Facts
3.6. China Trade Performance of Water : Export Facts
4. Global Bottled Water Market : Past & Present Performance
4.1. Global Bottled Water Market Structure
4.2. Global Bottled Water Market : An Overview
4.3. Global Bottled Water Market : Consumption Statistics
4.4. Global Bottled Water Market : Past and Present Performance
4.4.1. Global Bottled Water Market : By Geography
4.4.2. Global Bottled Water Market : By Product Segmentation
4.4.3. Global Bottled Water Market : Pricing Analysis
4.4.3.1. Global Bottled Water Market : Price Scenario – By Cities
4.4.3.2. Global Bottled Water Market : Price Scenario – America
4.4.3.3. Global Bottled Water Market : Price Scenario – Asia
4.4.3.4. Global Bottled Water Market : Price Scenario – Europe & Africa
5. Global Bottled Water Market by Geography : North America
5.1. Global Bottled Water Market : North America
5.1.1. Global Bottled Water Market : United States
5.1.1.1. United States Bottled Water Market : Revenue & Volume Outlook
5.1.1.2. United States Bottled Water Market : Production & Per Capita Consumption
5.1.1.3. United States Bottled Water Market : Consumer Preference
6. Global Bottled Water Market by Geography : Asia Pacific Region
6.1. Global Bottled Water Market : Asia-Pacific Region
6.1.1. Asia Pacific Bottled Water Market : Gross National Income Per Capita
6.2. Global Bottled Water Market : Chin
6.2.1. China Bottled Water Market : Sales Performance
6.3. Global Bottled Water Market: Singapore
7. Global Bottled Water Market by Region : European Region
7.1. Global Bottled Water Market : Europe Region
7.1.1. Europe Bottled Water Market – Consumption, 2019
7.1.2. Europe Bottled Water Market – by Type
7.2. Global Bottled Water Market : Germany
7.3. Global Bottled Water Market : Italy & France
8. Global Bottled Water Market by Region : Middle East & African Region
8.1. Global Bottled Water Market : Middle East & African Region
8.2. Global Bottled Water Market : Saudi Arabia
9. Global Bottled Water Market : Future Outlook
9.1. Global Bottled Water Market : Future outlook
9.2. Factors to Drive Future Growth of the Global Bottled Water Market
10. Global Bottled Water Market Dynamics
10.1. Global Bottled Water Market: Recent Trends & Developments
10.2. Global Bottled Water Market: Drivers
10.3. Global Bottled Water Market: Challenges
11. Global Water Bottle Market : Competitive Landscape
11.1. Global Bottled Water Market : Competitive Landscape
12. Global Water Bottle Market : Mergers /Acquisitions/ Investments 2018-2023
12.1. Global Bottled Water Market Mergers /Acquisitions/ Investments 2018-2023
13. Global Bottled Water Market : Company Profiles
13.1. Company Profile: Nestle
13.2. Company Profile: Danone
13.3. Company Profile: Dasani
13.4. Company Profile: Aquafina
13.5. Company Profile: Poland Spring
13.6. Company Profile: Ozarka
13.7. Company Profile: Glaceau Smartwater
13.8. Company Profile: Fiji Water Company
13.9. Company Profile: Bisleri International Company
13.10. Company Profile: Master Kong
13.11. Company Profile: Voss Water
13.12. Company Profile: Nongfu Spring
14. Analyst Recommendations
15. Limitations of the Study
List of Figures
Global Real GDP growth (annual % Change), 2018-2024
Real GDP Growth (Annual % Change), 2018-2024
Global Inflation Rate, Average Consumer Price (Annual % Change), 2018-2024
Global FDI Net Inflow ,2018-2022
Political Framework Parameters of Developed Economies
Political Framework Parameters of Emerging Economies
Total World Population, 2011-2021
Ageing population in different countries, 2019
Income group in total population, 2020-2023F
Global Trade Performance of Water (natural or artificial mineral waters and aerated waters), 2018 to 2021
Top Importing Countries of Water, 2021
Top Exporting Countries of Water, 2021
The US Top Importing Countries of Water, 2021(%)
The US Water Import by Value, 2018-2021
Hong Kong Top Importing Countries of Water, 2021(%)
Hong Kong Water Import by Value, 2018-2021
France Top Exporting Countries of Water in (%), 2021
France Water Export by Value, 2018-2021
China Top Exporting Countries of Water in (%), 2021
China Water Export by Value, 2018-2021
Global Bottled Water per Capita Consumption, 2015 & 2020
Global Bottled Water Market Revenue, 2018-2022
Global Bottled Water Consumption Volume, 2018-2022
Global Bottled Water Market Revenue, 2018-2022
Global bottled water market Product Segmentation by Volume
Top 10 Countries with Highest Price for a 1.5L Water Bottle, April 2023
Bottom 10 Countries with Lowest Price for a 1.5L Water Bottle, April 2023
Cities with Highest Price for a 500ml Water Bottle, 2022
Cities with Lowest Price for a 500ml Water Bottle, 2022
American Countries Price for a 1.5ml Water Bottle
Asian Countries Price for a 1.5ml Water Bottle
African Countries Price for a 1.5ml Water Bottle
European Countries Price for a 1.5ml Water Bottle, 2022
US Bottled Water Market Revenue, 2018-2022
US Bottled Water Consumption Volume, 2018-2022
United States Bottled Water Volume & Producers Revenue, 2017-2022
US Bottled Water Market and CSD Market, Per Capita Consumption, 2017-2022
Share of bottled water consumers in the United States by Age, 2022
Most Common Beverage Consumed in the US, 2022
Asia Pacific Bottled Water, Gross National Income per Capita, 2021
China Top Bottled Water Brands Market Share, 2021
China Off Trade Bottled Water Sales by Category in Value Terms, 2016-2023F
China Off Trade Bottled Water Sales by Category in Volume Terms, 2016-2023F
Singapore Top Bottled Water Brand by Sales Volume, 2019
Singapore Bottled Water Consumption, 2021
European Union Consumption of Bottled Water, Liters per Capita, 2019
Market Share of Bottle Water among other Packaged Non-Alcoholic Drinks in EU, 2019 (%)
European Union Bottled Water per Type, 2019
European Union Sparkling Vs. Still Water, 2019
Germany Bottled Water Consumption, 2019
Italy Bottled Water Consumption, 2019
France Bottled Water Consumption, 2019
Saudi Arabia Bottled Water Market Volume , 2018-2021
Saudi Arabia Brand Share by Volume & Value, 2021
Global Bottled Water Market Revenue, 2023F-2028F
Market Share of Major Bottled Water Companies, 2022
Nestle Water Net sales, 2021-2022
Nestle Water Net Sales by regions, 2021-2022
Nestle’s Net Sales by Business segmentation, 2022
Nestle waters Underlying Trading Operating Profit, 2021-2022
Danone’s Global Net Sales, 2021-2022,(%)
Danone’s Water Sales by Geographic zones, 2022,(%)
Aquafina’s Product Specifications
Poland Spring Product Specifications
Ozarka Product Specifications
Fiji Bottled Water Revenue in Value Terms, 2018- 2022
Fiji Bottled Water Revenue Segmentation by Products, 2022
Bisleri International Company Revenue, 2021&2022
Nongfu Spring’s Revenue by Business Segmentation, 2022
Nongfu Spring Waters Revenue, 2021-2022