Executive Summary
Market Overview
China’s economy has performed strongly in past, however in 2019 due to US-China trade war, its GDP growth was comparatively low but radically affected by the novel coronavirus. In Jan 2020 the US and China signed a phase one trade deal where China assured to buy USD 200 billion of goods and services over the next two years. In terms of revival of the economy, considering the country’s upper edge in exports V shaped rebound is expected.
In 2019 the nominal growth rate of total retail sales of consumer goods in China was 2 higher than the real growth rate of 6% leading to the increased sales of supermarkets, department stores, and specialty stores.
Due to the outbreak of novel coronavirus (COVID 19), 2020 saw an overall deterioration in the figures of total retail sales of the consumer goods over the previous year by
3.9% however in the Q 4 2020 the total retail sales of consumer goods witnessed a growth of 4.6% year on year.
China is home to the world's largest e-commerce market, with more than half of the global e-commerce transactions taking place in the country. China's e-commerce market is growing at a phenomenal pace as a result of various factors including the country's large population base that has access to smartphones and the internet.
Scope of the Study
The report titled "China Online and In-Store Retail Market Performance After the COVID-19 Outbreak –Analysis of E-commerce Industry" by Makreo Research and Consulting Firm assesses the retail market performance of China in detail covering both online and offline retail. Industries such as Apparel, Automobile, and Electronics have also been studied wherein research is carried out to measure the impact of COVID-19. Cross border e-commerce plays a vital role in the country thus study discusses performance and future expected shifts in the market considering the present scenario. The positioning of key players has also been studied in the B2C market and cross border e-commerce market.
Key Players Discussed: Amazon, Tmall, Vipshop, Sunning, JD.com, Gome, Xiaohongshu
Objective of the Study
1. To evaluate the present market scenario of China Retail sector covering online and offline retail
2. In depth analysis of the current scenario during the outbreak and its impact over major sectors
3. To assess the impact of internal and external factors over the present as well as the future market performance
4. To comprehend the key moves of the retailers to influence the market revenue
5. Consumer goods past and present scenario and expected shift in the market
Table of Content
1. Key Highlights
2. China GDP Performance Timeline
3. COVID-19 Spread in China
4. Number of cumulative cases of coronavirus
5. Research Methodology
Objective of the Study
Research Process
6. Country Overview-EPTD Analysis
Country Overview – EPTD Analysis
EPTD Analysis - China Economy Overview
Economy Overview After Virus Outbreak
EPTD Analysis – China Political Overview
EPTD Analysis – China Technology Overview
EPTD Analysis – China Demography Overview
7. China Trade
China Exports Performance
China Imports Performance
China Trade Performance – Key Facts
8. Impact of COVID-19 over Global Retail
Retail Sales Performance by Major Economies- Europe
Retail Sales Performance by Major Economies- APAC
Retail Sales Performance by Major Economies- MENA
9. China Retail Outlook
China Consumer Goods Retail Sales
China Retail Performance –Historic & Present
China Consumer Goods Performance –Impact of COVID-19
China Apparel Market Performance
China Apparel Market Performance – Revenue & Forecast
China Automobile Sector Performance–Impact of COVID-19
China Consumer Electronic Market–Impact of COVID-19
10. China Online Retail Market Outlook
E-commerce Market Potential and Growth
E-commerce Industry Performance – Historic & Present
E-commerce Industry Performance – Key Facts
Cross Border E-commerce Market Performance
Cross-border E-Commerce (CBEC) Market Performance
Online Retail Industry Performance –Impact of COVID-19
Online Retail Industry – Key Findings
Online Retail Market –Consumer Behavior
Online Retail Industry Performance – Historic & Present
Online Retail Industry Performance –Post the Outbreak
11. China Online Retail Market Competition
B2C E-commerce Market –Competition
Cross-border B2C E-commerce Market –Competition
12. Market Dynamics
Market Trends & Developments
Macro Economic Factors