Overview

Executive Summary

Market Performance: The India mattresses market is expected to reach USD ~ billion by 2026 registering a CAGR of 11.43% during 2021-2026. The market is expected to cross USD ~ billion in revenue by 2027. The domestic mattress industry is highly dependent on retail business, with the implication of lockdown the industry has witnessed a steep decline in sales in the first half of the year however by the second half industry experienced double digit growth owing to pending orders and long home stay that generated the need of buying new mattresses.

Performace of Organized Sector: Organized mattress brands will outperform unorganized players in the coming years due to lower prices, increased health consciousness, a diverse portfolio of branded mattresses, and the entry of new players into the organized segment.

Impact of COVID-19: India has been home to the largest share of the middle-class population, but the outbreak of the virus shrunk the middle-class population by 23 million. The COVID-19 pandemic has negatively impacted the Indian mattress demand in 2020. Quarantines and partial industrial shutdowns harmed manufacturers. This led to a shortage of raw materials and finished goods during the pandemic, which had a significant impact on the growth of the mattress industry.

To recoup from the current situation, manufacturers have changed their approach by introducing novel innovations such as antivirus mattresses. Furthermore, the sleeping mattress industry is expected to recover after 2021.
This led to a shortage of raw materials and finished goods during the pandemic, which had a significant impact on the growth of the mattress industry.

Scope of the Study
Report titled “India Mattress Market Performance and Future Outlook to 2027” by Makreo Research and Consulting Firm provides a holistic perspective of past, present and future market performance. The study is mainly focused on the impact of COVID-19 over the present and future performance of the industry. The report comprises of macro and micro level assessment to assess the shifts in the market.

It is a detailed study that comprises of assessment on all levels including micro and macro analysis. On the micro level, we have studied players positioning, major challenges, and market drivers while on the macro level we have studied Government initiatives, FDI, Aging population, working population, spending power, and others. These areas help us to count any shift expected in the market in near future and consider all major factors on which the industry rely upon.

COVID-19 Impact Assessment: COVID-19 has affected businesses on a global level therefore mattress sector has also faced the heat. Commercial mattress demand was severely affected while domestic/household mattresses managed to grow at a moderate rate. A separate section on COVID-19 impact helps the reader to review the present state of the virus spread and its impact over the industry in 2020 and beyond.

Market Assessment: The report discusses mattress market performance on various parameters and a bottom-up approach has been applied to assess the industry performance. The mattress market has been studied by type of mattresses (Spring, Coir and Foam), Demand by regions (cities). The market has also been studied by the organized sector and unorganized sector. Trade has also been assessed in the report.

Competitive Landscape: This section covers Mergers & Acquisitions and Company Profiles of major International players:- Kurlon Enterprise Limited, Sheela Foam, Springwel Mattresses Pvt. Ltd, Coirfoam Private Limited, Duroflex Private Limited, Wakefit, Peps Industries Pvt Ltd

Key Questions Answered

What is the present scenario of India mattress market and what impact did COVID-19 has left on the industry?
What all factors are contributing to the industry growth and what restraints are impacting industry performance?
How the industry is segmented and which segment has a dominant role to play?
Which segment offers high growth prospects and what are the key forces?
Which geography is dominating the industry performance?
How trade is fairing up and specific to mattress what is the current situation of trade?
How industry reacted to COVID-19 and what impact will it leave over industry’s future performance?
Who are the leading players and what is their present state in terms of financials and business performance?