Executive Summary
Market Performance
The Malaysian national economy recorded a sustainable growth rate of 5.6% for the first quarter of 2018, as compared to -1.2% for retail sales (at current prices). Private investment, export, and public sector consumption were the main drivers of growth during this period. The F&B industry accounted for approximately 10% of Malaysia’s exports in 2018.
The country is also heavily dependent on imports of many staples, including rice, most meat, and seafood, for domestic consumption. Food imports accounted for nearly 8% of total imports in 2018. Total sales in the consumer goods and retail sector in Malaysia grew at a CAGR of 9.2% from 2012 to 2016.
Total household expenditures in Malaysia have been growing at a CAGR of 9.4% from 2014 to 2018, reflecting a still-growing consumer goods and retail sector despite a turbulent political environment. Retail trade in Malaysia tumbled 6.6% year-on-year in March 2020, the first decline since the series began in January 2013.
Coronavirus has affected the consumers’ spending during the first 2 weeks of March 2020. Non-essential retailers faced zero revenue in the last two weeks of March due to partial lockdown in the whole country. Malaysian retail industry's revenue was estimated to contract by 28.9% in the month of March as compared to March 2019.
The dynamic economy and the developed digital infrastructure makes Malaysia one of the most attractive markets for eCommerce in the southeast Asia region. As of March 2020, Malaysia has more than 25 million active internet users that accounts of 80% of the country's population with an increasing rate of internet penetration in the country.
Malaysia’s eCommerce sector is on a continuous growth trajectory, registered revenue of USD ~ billion in 2019. Malaysia’s online retail sales surged to ~% in April 2020, even though the total sales value of wholesale and retail trade fell by ~% as compared with the same month a year earlier.
Scope of the Study
The synopsis presented has been derived from the report titled “Malaysia Retail Market Performance During the COVID-19 Outbreak –Focus on E-commerce” published by Makreo Research and Consulting Firm. The report provides a holistic perspective of the past, present and future market performance. The report provides a comprehensive analysis of the retail sales with a detailed discussion on E-commerce market.
In terms of the retail market, the report talks about the market by product segmentation such as Pharmaceuticals, Food & beverages, Apparel and Automobile. Report also decodes the E-commerce market by Domestic, International/cross border, and B2B e-commerce, and further the sector highlights market segmentation by products. There is a detailed assessment of the economic performance of the country and factors supporting the retail industry growth.
Key Questions Answered
Table of Content
1. Key Highlights
2. Research Methodology
Objective of the Study
Research Process
3. Country Overview - EPTD Analysis
EPTD Analysis
Malaysia GDP Performance Timeline
Economy Growth Forecast
Economy Overview – GDP Performance
Economy Overview - Import/Export Facts
Economy Overview – Poverty Status
Political Overview
Technological Overview
Demography Overview
4. COVID-19 & Impact
COVID-19 Spread in Malaysia
Malaysia Economy Performance and Impact of COVID-19
5. Quarterly Confidence Indicator by Sector, Malaysia
Impact of COVID-19 on Global Economy
Exports Performance Pre & Post COVID-19
6. Global Retail Outlook
Retail Sales Performance by Major Economies-The US
Retail Sales Performance by Major Economies- Europe
Retail Sales Performance by Major Economies- APAC
Retail Sales Performance by Major Economies- MENA
Role of Malaysia in Global Supply Chain
7. Malaysia Retail Trade Performance
Malaysia’s Retail Performance –Historic & Present
Malaysia’s Monthly Trade 2020
Malaysia Wholesale & Retail Trade Performance
Malaysia Retail Trade Performance –Impact of COVID-19
8. Malaysia Retail Sales Performance
Malaysia Retail Sales Performance –Impact of COVID-19
Malaysia Retail Sales Performance in 2020 –Key Facts
Malaysia Retail Performance-By Industries
Malaysia Automobile Sector Performance–Impact of COVID-19
9. Malaysia Online Retail Market Outlook
Malaysia Online Retail Vs Other Major Countries
E-commerce Market Analysis & Forecast
Malaysia E-commerce Market by Segmentation
Malaysia Cross-border E-commerce Market –Key Facts
Malaysia Domestic E-commerce Market Key Facts
E-commerce Market – Income & Expenditure
Internet Users Driving Ecommerce Demand
Online Retail Performance –Impact of COVID-19
Analyst Recommendations