India Online Gaming Market Potential and Impact of COVID-19

Overview

Executive Summary

An Overview
Online gaming market which consists of console gaming, pc gaming, and mobile gaming, the most in-demand segment in APAC market is mobile gaming. Asia Pacific region is showing strong growth potential in the online gaming industry with China being the biggest player and India being the rapidly developing market. India has over 600+ million internet users, making it the second-largest online market in the world, coming second only to China.

Adoption of Smartphones
Smartphones being affordable, accessible, and portable, smartphones are found to be more used for gaming over the traditional consoles and PCs. However, still, the smartphone adoption rate is only 27% (as per 2019) while smartphone penetration in rural India rose from 9% in 2015 to 25% in 2019.

Trending Hypercasual Games
Hyper-casual games like Candy Crush, Ludo, and Rummy are becoming more popular now-a-days across all demographics.

India’s top mobile gaming players:
Nazara (which has partnerships like Airtel eSports Tour for PUBG mobile)
Dream 11
Games24x7
Paytm First Games
Mobile Premier League 
JioGames. 

Scope of the Study
The report published by Makreo Research And Consulting Firm covers all major aspects of the online gaming industry covering market analysis, product segmentation, the performance of E-sports, and major collaborations Deals and Alliances. 

The report discusses the following areas:

• The study helps to understand online gaming potential in India.
• Analysis of current scenario during the virus outbreak and impact on gaming sector performance.
• To assess the impact of internal and external factors over the present as well as the future market performance.
• To comprehend the developments taking place in the market.
• To analyze the digital state of India with internet penetration rate and Y-o-Y growth in the online userbase.
• To assess the macro economic environment of the country that helps to evaluate the scope for the online gaming sector.