Executive Summary
India is one of the rapidly growing gaming industries in the world, even though India accounts for only 1% of the global gaming market. India's proportion of new paying users (NPUs) in gaming has indeed grown at a rapid rate in recent years. Moreover, owing to a growing customer base and well-established e-commerce platforms, the Indian game developer ecosystem has strong potential to innovate and produce fascinating content with interesting social and cultural contexts appealing to the Indian consumer.
In the past five years, domestic and international investors have provided capital worth USD 2.8 billion to gaming companies in India. The amount of funding has increased by 380% over 2019 and 23% over 2020.
The mobile gaming industry, particularly in India, is one of the sectors with the fastest growth rates. Mobile games have recently become the preferred source of entertainment for people from all walks of life and demographics, offering the possibility of a career in the gaming industry.
India's mobile gaming market has seen tremendous growth in recent years, with a large and growing number of users. However, in terms of revenue, India's contribution to the global mobile gaming market is still relatively low compared to other leading countries. India, where 560 million people play online games, has over 900+ gaming organizations. At the moment, mobile gaming rules the industry, accounting for more than 90% of the nation’s gaming market.
Increasing Investment in Cities
The top 5 gaming states are Uttar Pradesh, Maharashtra, Rajasthan, Bihar, and West Bengal. The top gaming hubs in Uttar Pradesh are located in Lucknow, Kanpur, Varanasi, Ghaziabad, and Allahabad. The UP government is preparing an official AVGC policy which they announced in 2022. (Animation, visual effects, gaming and comics). Such programme could accelerate the penetration of mobile games in India. On the other hand, gaming has had tremendous growth in Tier 2 and Tier 3 cities in India. They have evolved more rapidly than Delhi, Mumbai, Bangalore, and other metropolitan cities.
India an Emerging eSports Market
In 2021, there were 600,000 eSports players, up from 300,000 in 2020. The number of gamers from Tier-2 and Tier-3 cities in India has significantly increased in recent years, especially those who play on mobile devices. Mobile-based platforms have made it easier for people to access skill-based games and competitions. Women make up a substantial share of these casual gamers; they began playing during the downtime and didn't quit until everything resumed as usual.
The pandemic is causing the esports industry to grow. During the blackout, millions of people started playing video games for fun, and some even started playing professionally. In India, 76 new online gaming firms have appeared since the pandemic emerged.
Future Outlook
With the increasing number of gamers, India’s mobile gaming market in 2023 is expected to witness rapid growth as Indians are increasingly turning to casual games for amusement, relaxation, and stress relief, and casual gaming is on the increase in India. When more Indians gain access to sophisticated gaming consoles and better internet connectivity in 2023, this tendency is anticipated to accelerate. Even the Indian government realized the importance of gaming industry in India, and the gaming sector is currently seen as a significant economic component. As the country might gain thousands of jobs from this emerging sector. In order to support expansion over the next few years, several gaming startup companies are anticipated to finalise their staffing plans.
Although 90% of India's gaming market is made up of mobile games, there is still a lot of room for expansion.
Scope of the Study
Makreo research has published study on Mobile Market titled, “India Mobile Gaming Market Size and Future Outlook (2018-2028)”. This is an informative study on the mobile gaming market in India. We have covered a wide range of factors in our evaluation, including the number and types of gamers, age and income groups, and the impact of the country's economy on the gaming market.
Additionally, the focus on both qualitative and quantitative factors suggests our well-rounded approach to analysis. This provides readers with a more complete understanding of the mobile gaming market in India, including its past and present performance, as well as potential growth opportunities in the future.
The study's assessment of the pre- and post-COVID scenarios is also particularly noteworthy, as the pandemic has had a significant impact on the gaming industry as a whole, with many people turning to mobile games for entertainment during lockdowns. Overall, this study could be a valuable resource for anyone interested in understanding the mobile gaming market in India and its potential for growth in the future.
Competitive Landscape Covered:
Key Questions Answered
Table of Content
Report Synopsis
Country Overview
1. Research Methodology
1.1. Objective of the Study
1.2. Research Process
1.3. Data Collection Methods
1.4. Analytical Framework
2. India Mobile Gaming Market – EPTD Analysis (Economic, Political, Technological & Demographic Factors
2.1. Country Overview- EPTD Analysis
2.2. EPTD Analysis – Economic Overview
2.3. EPTD Analysis – Political Overview
2.4. EPTD Analysis – Technological Overview
2.5. EPTD Analysis – Demographic Overview
3. India Gaming Market – Past & Present Performance
3.1. India Gaming Market & Investment Facts
3.2. Number of Gamers in India
3.3. Indian Gaming Ecosystem
3.4. Gaming Regulations in India
4. India Mobile Gaming Market - Past and Present Performance
4.1. India Gaming Market Snapshot
4.2. India Mobile Gaming Market – Key Facts
4.3. India Mobile Gaming Market – Regulatory Environment
4.4. Trade Association and Self-Regulatory Bodies for Online Gaming in India
4.5. Gamers & Expenditures – Key Facts
4.6. India Mobile Gaming Market Analysis by Revenue
5. India Mobile Gaming Market Segmentation
5.1. India Mobile Gaming Market: By Revenue Source
5.2. India Mobile Gaming Market: By Downloads
5.3. India Mobile Gaming Market: By Type of Expenditure
5.4. India Mobile Gaming Market: By Geography (States)
6. India eSports Gaming Market
6.1. India eSports Gaming Market – Key Developments
6.2. India eSports Market – Key Statistics
6.3. Impact of COVID-19 over India eSports Gaming Industry
7. India Mobile Gaming Market Future Outlook
7.1. India Mobile Gaming Market Future Outlook
7.2. India eSports Growth Opportunities
8. India Mobile Gaming Market – Competitive Landscape
8.1. India Mobile Gaming Market - Competitive Landscape
8.2. India Mobile Gaming Companies Mergers /Acquisitions/ Investments 2018-2022
8.3. Gaming Start-ups in India
9. Indian Mobile Gaming Market Dynamics
9.1. Recent Trends and Developments
9.2. Market Drivers
9.3. Market Challenges
Key Takeaways