Influencer Marketing Industry Report: Global Outlook on Emerging Trends and Opportunities (2018-2028)
The influencer marketing industry, which involves partnerships between brands and influencers, has been a powerful strategy for businesses looking to expand their reach and increase their customer base. The industry has grown exponentially in recent years, with thousands of companies and brands using influencer marketing to promote their products and services. According to recent reports, the industry experienced a 75% growth in revenue in 2017, and this trend is expected to continue in the coming years.
Recent Increase in Popularity
The COVID-19 pandemic has led to a significant increase in the popularity of influencer marketing. As consumers spent more time online, brands and businesses looked for new ways to connect with their target audience. Influencer marketing provided an effective way to reach potential customers and promote products and services. As a result, the industry has seen a significant increase in marketing investments in recent times.
Regional Contribution
North America is the leading market in influencer marketing, primarily due to the high adoption of social media and OTT platforms by Americans. The region's population has increased their use of these platforms, especially during the pandemic when many people were practicing social isolation. Additionally, the availability of a talented workforce working in platform development, digital marketing, and AI-based analytics is helping the industry expand in the region.
Contribution by Platform
Instagram is the leading platform for influencer marketing, with a revenue share of over 70% in 2021. The platform has a wide reach and allows brands to connect with a large audience. LinkedIn is also a popular platform for influencer marketing, with 57 million companies using it for hiring or as a news hub for breaking company news. Additionally, many institutions and universities use LinkedIn for marketing materials and to reconnect with graduates.
Contribution by Content
During the lockdown period, short videos became increasingly popular, providing a new form of entertainment for consumers. Influencer marketing has been effectively using these short videos, known as 60-second short films, due to their wide reach and high visibility.
Contribution by End User
The food and entertainment, fashion, lifestyle, and beauty industries are the four major categories where companies spend the most on influencer marketing. These industries have seen a significant increase in the use of influencer marketing in recent years, as brands look to connect with their target audience and promote their products and services.
Makreo research has published study on Influencer Marketing Industry titled, “Influencer Marketing Industry Report: Global Outlook on Emerging Trends and Opportunities (2018-2028)”. The study evaluates market using both top down approach and bottom up approach. Market assessment has been carried out using qualitative and quantitative methods and have combined the impact of macro economic and micro economic scenario of the geographies assessed. The market has witnessed many shifts in recent past after the COVID-19 outburst that given a suggest push in the market therefore, we have studied the impact of pre-COVID and post-COVID scenario. Future outlook has been assessed keeping various influencing factors into consideration and also to assess the expected opportunities in the market.
Segmentation Covered:
- By Platform : YouTube, Instagram, TikTok, Twitter
- By Organization Size: Large Enterprises, SME
- By End Users: Food & Entertainment, Fashion & Lifestyle, Beauty, Others
- By Content Type: Short Videos, Carousel, Statics, Long form Videos
- By Type of Influencers: Nano, Micro, Mid-tier, Macro, Mega
Regions Assessed:
- North America
- Europe
- Asia-Pacific
- Others
Company’s Assessed:
- Ubiquitous
- Americanoise
- The Influencers Marketing Factory
- Acceleration Partners
- House of Marketers
- Tanke
- Scooperz
- Brand Ambassadors
- AJ Marketing
- inBeat
- ParkLu
- Confluencr
- InCast
- FLUVIP
- Affable.ai
- Influencers.ae
Key Questions Answered -
- How Influencer marketing industry is coping up with the economy set back led by COVID-19?
- At what rate global influencer marketing industry revenue grew in the past and what is the present state of the industry?
- What are the major driving factors accounted for a push to the industry in the past?
- What is the expected future of the Global Influencer Marketing Industry?
- Who are the major players operating in the influencer marketing industry and how these players are contributing to the industry?
- Which platform plays a dominant role in terms of generating maximum demand for influencer marketing industry?
- Identified the major challenges present in Global Influencer Marketing industry.
- How Global economy has performed in the past and what is the future expected growth outlook?
- Which platform in the influencer marketing industry is having dominance?
- How Instagram influencer marketing is different from Twitter, TikTok and YouTube?
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