Executive Summary
The influencer marketing industry has experienced tremendous growth in recent years, with businesses leveraging partnerships between brands and influencers to expand their reach and increase their customer base. According to the Influencer Marketing Industry Report, the industry saw a 75% growth in revenue in 2017, and this trend is expected to continue in the coming years. The COVID-19 pandemic has further accelerated the popularity of influencer marketing, as consumers spent more time online and brands sought new ways to connect with their target audience.
Regional Contribution in Influencer Marketing
North America leads the influencer marketing market, primarily due to the high adoption of social media and OTT platforms. The Influencer Market Report highlights the region's increased use of these platforms during the pandemic, as well as the availability of a talented workforce in platform development, digital marketing, and AI-based analytics. This has contributed to the influencer industry growth in the region.
Dominant Platforms in Influencer Marketing
The Influencer Marketing Market is dominated by platforms like Instagram, which accounted for over 70% of revenue share in 2021. LinkedIn is also a popular platform for influencer marketing, with 57 million companies using it for various purposes. The Influencer Market Size has expanded significantly due to the popularity of these platforms.
Short Videos and Influencer Marketing
During the lockdown period, short videos, or 60-second short films, gained popularity, providing a new form of entertainment for consumers. The Influencer Marketing Report highlights the effective use of these short videos in influencer marketing campaigns, contributing to the influencer market size and growth.
Major Industries Utilizing Influencer Marketing
The Influencer Market Report identifies the food and entertainment, fashion, lifestyle, and beauty industries as the four major categories where companies spend the most on influencer marketing. These industries have seen a significant increase in the use of influencer marketing, as brands look to connect with their target audience and promote their products and services.
Makreo Research's Influencer Marketing Report
Makreo Research's Influencer Marketing Report: Global Outlook on Emerging Trends and Opportunities (2018-2028) evaluates the market using both top-down and bottom-up approaches. The study assesses the market using qualitative and quantitative methods, combining the impact of macroeconomic and microeconomic scenarios of the assessed geographies. The Influencer Marketing Market has witnessed many shifts in recent past after the COVID-19 outbreak, which has given a significant push to the market. The study analyzes the impact of pre-COVID and post-COVID scenarios, and the future outlook has been assessed, keeping various influencing factors into consideration to determine the expected opportunities in the market.
In conclusion, the Influencer Marketing Industry Report highlights the rapid growth and expansion of the influencer market, driven by factors such as increased online activity during the pandemic, the popularity of social media platforms, and the effectiveness of short video content. The Influencer Market Size and Influencer Industry Growth are expected to continue in the coming years, providing ample opportunities for businesses to leverage influencer marketing strategies to connect with their target audience and promote their products and services.
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Table of Content
Report Synopsis
Industry Overview
1. Research Methodology
1.1 Objective of the Study
1.2 Research Process
1.3 Data Collection Methods
1.4 Analytical Framework
2. Global Influencer Marketing Industry - Economic Overview
2.1 Economic Overview
2.2 Economic Overview - United States
2.3 Economic Overview – China
... (similarly for other countries)
2.x Millennial Population
3. Impact of COVID-19
3.1 Impact of COVID-19 over Influencer Marketing
3.2 Impact over Social Media Platforms
4. Global Influencer Marketing Industry Past and Present Analysis
4.1 Global Influencer Marketing Industry – Market Structure
4.2 Global Influencer Marketing Industry – History of Influencer Marketing
... (similar sub-points)
4.x Global Influencer Marketing Key Facts – Asia Pacific (China & India)
5. Global Influencer Marketing Industry Segmentation
5.1 Global Influencer Marketing Industry - by Platform
5.2 Facebook - Key Facts
5.3 Instagram - Key Facts
... (similar sub-points)
5.x Global Influencer Marketing Industry - by End User
6. Global Influencer Marketing Industry Future Outlook
6.1 Global Influencer Marketing Industry Future Outlook
6.2 Global Influencer Marketing Industry Revenue Forecast
6.3 Factors to Drive Future Growth
7. Global Influencer Marketing Industry- Government Regulations
7.1 Government Regulations – United States
7.2 Government Regulations - Europe
7.3 Government Regulations – Asia Pacific
8. Global Influencer Marketing Industry- Market Dynamics
8.1 Influencer Marketing Industry - Recent Trends
8.2 Influencer Marketing Industry - Market Drivers
8.3 Influencer Marketing Industry - Market Challenges
9. Global Influencer Marketing Industry Mergers & Acquisitions
9.1 Recent Mergers & Acquisitions
10. Global Influencer Marketing Industry Funding Timeline
10.1 Global Influencer Marketing Industry– Funding Timeline
11. Global Influencer Marketing Industry - Company Profile
11.1 North America Company Profile – Ubiquitous
11.2 North America Company Profile - Americanoize
... (similarly for other companies)
11.x MENA Company Profile – Influencers.ae
12. Global Influencers Marketing Industry – Macro-economic Factors
12.1 Limitations of the Study