Executive Summary
Chinese-developed mobile games are becoming increasingly popular worldwide, particularly in the US and Europe. The eight-month ban on new gaming license applications in China was lifted in April 2022, although the number of new permits remained constrained all year.
Due to restrictions on the licencing of games, including those from well-known developers and publishers like Tencent, the possibility of profiting from a captive audience is effectively eliminated. However, recovery is predicted to be less robust than it was in 2021 due to the increasing number of gamers in China.
Market Performance
With more people playing mobile games, China's mobile gaming market is predicted to experience a modest recovery in 2023. However, this recovery is predicted to be less robust than it was in 2021 due to restrictions on the licencing of games, including those from renowned developers and publishers like Tencent, which effectively eliminates the possibility of profiting from a captive audience.
According to Makreo, the Chinese mobile gaming market would generate USD 55.28 billion in sales in 2028 and expand at a CAGR of 10% between 2023 and 2028.
Industry Facts
Gamers by Gender
China has more gamers than any other country, with one-third of them using their mobile phones to play. Female-oriented gaming's evolution from a niche interest to a popular segment is one of the major trend that industry participants can no longer overlook.
eSports Demand in China
China's esports industry had a bittersweet year in 2022. The year witnessed a strict lockdown in Shanghai, the biggest esports city in the area, as a result of the government's pandemic control measures, and several esports companies and competitions had to suspend operations. Shanghai and the Chinese esports industry, fortunately, displayed fortitude and made it through a number of trying situations in 2022.
Scope of the Study
The report titled “China Mobile Gaming Market Size and Future Outlook (2018-2028)" is a detailed study published by Makreo research that focuses on market performance on various parameters.
The emphasis on both qualitative and quantitative elements also demonstrates our thorough approach to study. This gives readers a more thorough overview of the Chinese mobile gaming market, covering its historical and current performance as well as prospective future growth opportunities.
Given that the COVID pandemic has had a substantial impact on the gaming industry as a whole, the evaluation of the pre- and post-COVID scenario is also extremely relevant. Overall, this study could be a useful tool for anyone wanting to learn more about the Chinese mobile gaming sector and its potential for future expansion.
The research analyses the potential of the Chinese mobile gaming market in terms of market revenue, India's proportion of the global gaming market, gaming investments, the number of players by game type, the number of gaming firms, government regulations, and many other factors.
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Key Questions Answered
Table of Content
Report Synopsis
Country Overview: CHINA
1. Research Methodology
1.1. Objective of the Study
1.2. Research Process
1.3. Data Collection Methods
1.4. Analytical Framework
2. China Mobile Gaming Market – EPTD Analysis (Economic, Political, Technological & Demographic Factors
2.1. Country Overview- EPTD Analysis
2.2. EPTD Analysis – China Economic Overview
2.3. EPTD Analysis – China Political Overview
2.3. EPTD Analysis – China Technological Overview
2.5. EPTD Analysis – China Demographic Overview
3. China Mobile Gaming Market– Regulatory Environment
3.1. Gaming Regulations in China
3.2. Regulations for Gaming Addiction Among Minors in China
4. China Mobile Gaming Market - Past and Present Performance
4.1. China Gaming Market Snapshot
4.2. China Mobile Gaming Market
4.3. China Gaming License Approvals
4.4. China Mobile Gamers and Expenditure Facts
4.5. China Mobile Gaming Market Revenue
5. China Mobile Gaming Market Segmentation
5.1. China Mobile Gaming Market - by Gamers
5.2. China Mobile Gaming Market - by Gender
5.3. China Mobile Gaming Market – by Domestic vs International Games
6. China Mobile Gaming Market Future Outlook
6.1. China Mobile Gaming Market Revenue Forecast
6.2. Factors to Drive Future Growth of China Mobile Gaming Industry
7. China eSports Gaming Market
7.1. China eSports Market
8. China Mobile Gaming Market – Competitive Landscape
8.1. China Mobile Gaming Market - Competitive Landscape
8.2. Comparative Analysis of China Mobile Gaming Market Top Players
8.3. China Mobile Gaming Companies Mergers /Acquisitions/ Investments 2018-2022
9. China Mobile Gaming Market - Company Profiles
9.1. Company Profile - Tencent Holdings Ltd
9.2. Company Profile – NetEase
9.3. Company Profile – 37 Interactive Entertainment
9.4. Company Profile – Huawei
9.5. Company Profile – Bilibili
9.6. Company Profile – miHoYo
9.7. Company Profile – Baidu
10. China Mobile Gaming Market Dynamics
10.1. Trends and Developments
10.2. Market Drivers
10.3. Market Challenges