Executive Summary
India is one of the largest provider of generic drugs globally with Indian generics accounting for 20% of global exports in terms of volume; to uplift the growth of the pharmaceuticals industry the government ruled in favour of 100% foreign direct investment in the pharmaceutical industry. As per 'Pharma Vision 2020', the Government of India aims to make India a global leader in end-to-end drug manufacturing.
With rising income level consumer spending has been improved in last one decade coupled with invention in medical field that has played a pivotal role in influencing the growth of the pharmacy retail market in the country.
Based on retail channels, the pharmacy retail market in India is categorized into three segments – organized sector, unorganized sector, and online retail. The unorganized sector has a dominant position in the pharmacy retail market in India; however, gradually organized market is expanding with more players participating in offline retail chain pharmacies and rapid development in online pharmacies market space.
The report discusses Indian healthcare system, country's economy performance, expenditure on healthcare, government initiatives and other Micro and Macro economy factors. It draws an overview of the overall pharmacy retail market including both offline and online and skew the study towards online pharmacy retail market present performance and future outlook.
Objective of the Study
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